tag:blogger.com,1999:blog-9409282.post111435867418553838..comments2023-12-06T00:33:53.113-08:00Comments on Library Marketing - Thinking Outside the Book: Found a treasure!Jillhttp://www.blogger.com/profile/09831759940834361548noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-9409282.post-1114694543284533812005-04-28T06:22:00.000-07:002005-04-28T06:22:00.000-07:00Limited Edition looks great and your tips are very...<I>Limited Edition</I> looks great and your tips are very helpful. <B>Thanks for the contribution!</B>Jillhttps://www.blogger.com/profile/09831759940834361548noreply@blogger.comtag:blogger.com,1999:blog-9409282.post-1114560009968749212005-04-26T17:00:00.000-07:002005-04-26T17:00:00.000-07:00Lansing Public Library, Lansing, Illinois has a ne...Lansing Public Library, Lansing, Illinois has a newsletter called <I> Limited Edition </I><BR/>Here's the link to the newsletter: http://www.lansing.lib.il.us/limited_edition.htm<BR/><BR/>Tips: Be Prepared. Make sure staff on the front lines can answer the onslaught of questions that will come up just after patrons receive the newsletter. Give staff all the details they'll need! When our last issue went out announcing computer classes, the phone rang constantly! We've also seen an increase (for a few days) in new card applications following each issue. <BR/><BR/>Design tip: watch your line breaks, and use of hyphens. <B>Check out books by Robin Williams</B> (this one is a woman, not Mork!) She writes some great books on typography & design for non-designers. Some of the basic design concepts can be the difference between a professional looking newsletter, and one that is too busy. <BR/><BR/>Have several people proofread the newsletter before it goes to print!<BR/><BR/>Be friendly with your printer! Convert your pictures to CMYK, if you're using publishing software that links your pictures (as opposed to inserting as MS Publisher does) make sure you include all of them on the disk with the newsletter document. Include any unsual fonts. Work with the printer on tints ("screens" to the printer), margins, etc. If they know you're making the effort, they often won't charge you for minor adjustments. Get a printer's proof before they run your job!digital.brarianhttps://www.blogger.com/profile/02428598088512181637noreply@blogger.com