tag:blogger.com,1999:blog-9409282.post114856935252043094..comments2023-12-06T00:33:53.113-08:00Comments on Library Marketing - Thinking Outside the Book: Mixing it up with SIVAJillhttp://www.blogger.com/profile/09831759940834361548noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-9409282.post-10992199740071322982007-07-11T00:09:00.000-07:002007-07-11T00:09:00.000-07:00hey you...! hope, your´re fine! I´m really interes...hey you...! <BR/>hope, your´re fine! I´m really interested in the topic, but not able to read the article, because I´m no subscriber of the Marketing Management journal. Would you pleeeease be so kind and send the article to f.bahlmann@gmx.de? <BR/>thanxxx so much (in advance)!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9409282.post-75432749645300766202007-03-01T08:23:00.000-08:002007-03-01T08:23:00.000-08:00¡No me digas! ¡Buena suerte! Y, por fav...¡No me digas! ¡Buena suerte! Y, por favor, mándame tu URL.Jillhttps://www.blogger.com/profile/09831759940834361548noreply@blogger.comtag:blogger.com,1999:blog-9409282.post-53665649517437945172007-03-01T08:18:00.000-08:002007-03-01T08:18:00.000-08:00Thanks! btw I just realized you're at vcu. I'm Cla...Thanks! btw I just realized you're at vcu. I'm Class of 2003 McIntire UVA. I'll be starting a marketing blog soon (in spanish), so this will not be the last time we converse. See you around the blogosphere :)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9409282.post-55381572582597537472007-02-28T08:40:00.000-08:002007-02-28T08:40:00.000-08:00Hey, Leonardo! Marketing Management is produced b...Hey, Leonardo! <I>Marketing Management</I> is produced by the <A HREF="http://www.marketingpower.com" REL="nofollow">American Marketing Association</A>. You can find information about accessing the "In the Mix" article, as well as a good subsequent article on SIVA, "Simply SIVA." Just enter the term SIVA in the Marketing Management Archives <A HREF="http://www.marketingpower.com/content1050.php" REL="nofollow">search box</A> to see both results. <B>Good luck!</B>Jillhttps://www.blogger.com/profile/09831759940834361548noreply@blogger.comtag:blogger.com,1999:blog-9409282.post-81986364148672888912007-02-28T03:11:00.000-08:002007-02-28T03:11:00.000-08:00Hello Jill! Greetings from Bolivia! Likewise, I'm ...Hello Jill! Greetings from Bolivia! Likewise, I'm a marketing fanatic. Thanks to your post, I got introduced to SIVA and have been trying to google it to either find a meta model or the original article "In the Mix", but no luck so far. I was wondering if you could direct me to a sales link of the article or share the article please?<BR/><BR/>Thanks!<BR/><BR/>Leonardo Byon<BR/>StudentAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-9409282.post-1148587354687171472006-05-25T13:02:00.000-07:002006-05-25T13:02:00.000-07:00Thanks, Nancy! I agree, I loved the "Marketing Ma...Thanks, Nancy! I agree, I loved the "Marketing Malpractice" article. I wrote two posts about it that might be of interest (<A HREF="http://librarymarketing.blogspot.com/2006/01/dont-focus-on-customerpatron.html" REL="nofollow">here</A> and <A HREF="http://librarymarketing.blogspot.com/2006/02/worth-another-look-marketing.html" REL="nofollow">here</A>). I'd really like to hear your thoughts about it too!Jillhttps://www.blogger.com/profile/09831759940834361548noreply@blogger.comtag:blogger.com,1999:blog-9409282.post-1148586881732964982006-05-25T12:54:00.000-07:002006-05-25T12:54:00.000-07:00Another article along these lines is "Marketing ma...Another article along these lines is "Marketing malpractice: The cause and the cure" by Clayton M. Christensen, et al., Harvard Business Review (2005) 83(12):74-83. This article says, among other things, that marketers should focus less on traditional market segmentation and more on the jobs that the customers need to get done.Anonymousnoreply@blogger.com