How time flies! It's already Advertising Week and I didn't get you anything. Oh well. Maybe next year. Although, isn't every week Advertising Week anyway? Enjoy it! ;)
Wednesday, September 28, 2005
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Resources, readings, news and ideas for librarians who seek outside-the-book marketing innovations for their libraries.
Jill Stover
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What does "outside the book" mean?
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
Blog Archive
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2005
(233)
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▼
September
(33)
- Googlewacking for PR
- Bustin' out with branding
- Happy advertising week to you!
- John Cotton Dana Library Public Relations Award
- Try This Tuesday
- Brand U.
- Real world and open-source
- Comfort comes to libraries
- How many P's in your marketing pod?
- Marketing on the cheap
- Amen to customer evangelists!
- Lessons from a former librarian
- Try This Tuesday
- Getting real with leisure reading
- Sex sells in libraries too!
- Free webcast Thurs. on creating customer evangelists
- What do you call a lawyer without a brand?
- Lessons from Blog-U
- Undercover market research
- Full of surprises
- Coca-Cola and libraries have something in common?
- Try This Tuesday (on Wednesday)
- Make smart services
- Your blog needs marketing too!
- September blog project
- Another acronym to love: OMP
- Whatta cliche!
- Well, are you satisfied?
- Mindshare marketing
- Try This Tuesday
- What types are typical in your library?
- eLearning from ACRL
- Libraries to the rescue of entrepreneurs
-
▼
September
(33)
Tags
- accessibility (1)
- advocacy (2)
- articles (15)
- assessment (7)
- attitudes (2)
- blogs (6)
- books (5)
- branding (14)
- cell_phones (1)
- cgm (2)
- chat_room (10)
- communities (9)
- competition (3)
- creativity (13)
- customer_service (11)
- definitions (4)
- differentiation (5)
- disabilities (1)
- distribution (2)
- events (4)
- final_post (1)
- gaming (1)
- glls2007 (2)
- guest_posts (4)
- inspirations (22)
- internal_marketing (8)
- interviews (2)
- library-as-place (4)
- market_research (5)
- measurement (3)
- metrics (2)
- mobile (2)
- online (4)
- open_source (6)
- planning (6)
- presentations (4)
- promotion (18)
- random (7)
- research (6)
- resources (10)
- scales (1)
- segmentation (4)
- sms (1)
- target_marketing (10)
- technology (17)
- television (1)
- tips (27)
- trends (15)
- wom (6)
- writing (3)
Categories
Resource Links
- ALA - Issues & Advocacy
- American Marketing Association
- Articles Library (Marketing Group Inc.)
- Bplans.com - Marketing & Advertising
- BusinessWeek Online - Brand Equity
- KnowThis.com
- Library Research Service
- Library Support Staff-Marketing Your Library
- Mplans.com
- Marketing & PR
- Marketing Library and Information Services
- Marketing Library Services
- Marketing Terms Dictionary (AMA)
- Marketing Treasures
- New Pathways to Planning (NEKLS)
- NSLS Library Marketing Center
- Ohio Library Council-Marketing the Library
- OhioLINK Marketing Toolkit
- State Library of Iowa-Telling the Library Story Toolkit
- Trendwatching.com
Disclaimer
The contents of this blog do not reflect any positions or policies of Virginia Commonwealth University or VCU Libraries.
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