The International Federation of Library Associations and Institutions seeks applications for its 2006 International Marketing Award. The Award aims to:
- Reward the best library marketing project worldwide each year
- Encourage marketing in libraries
- Give libraries the opportunity to share marketing experiences
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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