I'll still be posting a little irregularly for a while, but there's so much great marketing stuff out there that I couldn't resist trying to get a post in.
MarketingProfs provides a very good free newsletter (some of the articles are only for paid subscribers, but not all). Their latest edition did have some good info for librarians. Here are the [free] highlights:
- The Four Myths of Professional Services Marketing - Be sure to read over #4!
- Brand Value and the User Experience - Dead-on insights dealing primarily with web presence
- Creating a Winning Organization and Culture - This is a brief must-read about "living the brand" and internal marketing.
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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