If you're a college student and need information, odds are you're going to turn to a search engine to find what you need. No big surprise for us librarians, but it's a bit surprising (disturbing?) how much they trust what they find. According to a study by Yahoo! Search Marketing (via MarketingVOX), the trustworthiness of a web site is second only to info from family and friends, but not by much. Sixty-five percent said family and friends were the most trustworthy; 63% said that keyword searches were most reliable. (!) What does this mean? For advertisers, it's a good bet they'll continue to plunk more and more money into online ads. For librarians, it means that we have to try harder than ever to market ourselves and our services through our web presence so that students get the best info they can!
Friday, October 14, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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