Viterbo University librarians in La Crosse, WI noted an interesting, and inexpensive way to advertise their library. For about $40, librarians created nine READ posters featuring featuring various campus celebrities http://www.viterbo.edu/library/readposters.htm. According to Kim Olson-Kopp, Outreach and Technology Librarian on ACADEMICPR listserv , the posters receive a lot of attention and interest from faculty, staff and students. They are posted in the library hallway and they are present at library events.
I love the intiative here, and the way this academic library has found an economical and fun way to advertise. Most of all, I like that the library used "real people" to put a face on the resources available. I'd imagine that the posters would grab attention because they feature professors and staff who are recognizable on campus.
I wonder if, in an academic setting, it might be useful to come up with a different catch phrase than "READ." Maybe something like "RESEARCH" would be better suited to this environment, although, I admit it's not as catchy.
Friday, January 14, 2005
READ posters
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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I saw this same idea last year while visiting Duke University, where I saw (Duke English professor) Reynolds Price and (Duke university president) Nan Keohane posters there. Very impressive for both the library and the university as a whole.
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