I'm so grateful to be here in Toronto to speak tomorrow at the Ontario Library Association's Super Conference (best conference name ever, by the way!). My session is called "Unleash Your Inner Marketer." I'm hoping it sparks some imaginative ways to approach marketing, rather than just dwelling on promotional tactics. I'll let you know how it goes and reflect a bit on our discussion. If you're in the area, please drop by and say hello!
Wednesday, January 30, 2008
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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