Congrats to the PLCMC for winning the 2008 Scholastic Library Publishing National Library Week Grant. PLCMC will partner with the New York Public library in utilizing the "Join the circle of knowledge @ your library" theme. You can read the full winning application here (Word doc). Their proposal includes a lot of community partnerships, a rock concert, and a joint blog with NYPL.
Some of the things that I like is that the campaign will help support some important local partners, including the animal shelter. Also, community members get to share the knowledge of their community via "knowledge boards" placed throughout the town. PLCMC: Do you have plans for how to preserve or share these insights? Perhaps you could stream quotes on your Web site?...Just a thought.
This news brings to mind an article I just read in Adweek about a study that found marketing events can raise purchase intent by as much as 52%. Here's an excerpt from the article:
"The special value of events, sponsorships and trade shows has to be considered," said Raymond Pettit, co-author and svp at MarketShare Partners in Los Angeles. "There are many connection points you can build at an event, whether it is emotional, aspirational or awareness building. It goes beyond just counting audience attendance."So, research would suggest that sponsoring fun activities like those proposed by PLCMC might not just be good PR moves; they could also have a significant positive impact on the numbers of library users. If your marketing plan doesn't incorporate some form of outreach, you may want to give it a try.
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
1 comment:
Hi Jill,
Although I am not a librarian, your post is useful for anyone who is seeking good pr techniques.
Your blog is very informative! I have been involved in Integrated Marketing for over 12 years and cannot stress the importance of community out reach programs and sponsoring other events.
Utilizing these platforms to get the word out are invaluable and offer great intrinsic value. Keep up the great work!
Warm Regards
Sean
The IM Reporter
SEO Technologies
PS...I hope the career change went well for you :-)
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