There have been some thought-provoking comments posted to the blog in the past week or so that I'm not done addressing yet, but the latest came in today from William in response to my post, "Genius" branding moves and it deserves some special attention. William brought up some insightful points and I did my best to respond coherently. I thought you'd like to take a look at the discussion and add your own thoughts. The topic of branding (or re-branding) libraries is an interesting and important one, so I hope you'll weigh in.
Also, if you want a crash course on branding, stop by KnowThis.com's Branding and Brand Management page, which has some excellent links, including a link to one of my favorite branding sites, AllAboutBranding.com.
Wednesday, February 14, 2007
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
2 comments:
Love your blog! I wish my local library was switched on to marketing. I plan on giving them your url.Chris Bloor http://salesleadSecrets.com
Thanks, Chris! :-)
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