For many reasons I won't bore you with, I'm still working on my series on mobile marketing. In part, this is due to the ever-changing nature of the medium. Everyday, there seems to be some new development to consider, which means I change my views on this topic often. In preparation for the series, I'm presenting some of the recent news on mobile marketing, and I encourage you to take a look at the articles that interest you. These lay a pretty good foundation, which I'll build on in the series:
- Mobile Marketing: Back to the Basics, ClickZ
A good, brief description of what mobile marketing is. - Mobile Marketing: A Balancing Act, DestinationCRM
"A new report finds that as advertisers' interest in mobile marketing increases, carriers must find a way to increase mobile advertising while keeping customer trust."
- On Advertising: Mobile phones are new frontier in advertising, International Herald Tribune
"Now, with the next iteration of the Internet, the mobile Web, spreading around the world, publishers and other content providers are trying to keep up, lest they get in late on another advertising bonanza."
For more on mobile advertising, see Mobile ads: The next Internet gold rush?, InfoWorld - Social Networking the Mobile Way, E-Commerce Times
"The real momentum and industry hype didn't start building until mid-2006. It was around that time that MySpace, a unit of News Corp., launched a mobile portal to its gigantic online community through Helio, a wireless service geared toward a younger crowd that's willing to spend more than the typical cell user."
You may also want to look at any of the articles in E-Commerce's M-Commerce section.
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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