Traditionally, marketers (librarians) and customers (patrons) have engaged in turf battles, of sorts. Both sides want more control over end products and processes. An obvious though simplified example is price: Customers want the lowest possible prices, and marketers and their companies want profits. Today, this tug-of-war is taking center stage on the Internet. Customers are sharing their ideas, media, and complaints/compliments with the wide world and their voices carry a lot of weight. Overall, this is a good thing, but it does raise some issues about how to balance organizational goals with customer needs and wants. If this is a topic you think about too, take a look at a post I wrote on KnowThis where I take an initial stab at this topic from a broad marketing perspective. I'm going to follow up that post with one here on LM that takes a closer look at this "balance of power" topic from a librarian point-of-view. It's truly an issue that I've been bandying around in my mind quite a bit and talking with marketers about to get their take. I hope you'll share your ideas on this too!