I thought I would pass this along after seeing it on a discussion forum. It's free; it's a marketing class; it's led by Pat Wagner who knows her stuff. Wish I could go...
Tuesday, July 10, 2007
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Resources, readings, news and ideas for librarians who seek outside-the-book marketing innovations for their libraries.
I thought I would pass this along after seeing it on a discussion forum. It's free; it's a marketing class; it's led by Pat Wagner who knows her stuff. Wish I could go...
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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