Marketing: It's more familiar than you think

Not to toot my own horn, but the kind people at the Readex Report featured an article I wrote for its Fall 2007 newsletter on the similarities between marketing and teaching called, "Worlds Apart? The Relationship Between Teaching and Marketing and What It Means to Academic Librarians." The point of the piece is to demonstrate that librarians are conducting activities that resemble marketing practices in their instructional roles, at that these commonalities ought to encourage librarians to embrace marketing as a familiar friend. This piece expands on a blog post I wrote with the same theme. I hope the article will help to win over reluctant colleagues who may not understand how marketing works in a non-profit context. I welcome your thoughts on this, as always!

My "big move" into my first home is this Saturday, so I'm hoping that I'll have more time to blog once I get settled (there's so much great marketing stuff to write about and so little time!). That is, if I can break away from painting the walls...