I've played around on this site a little bit. You can log in with your Facebook account. It's really neat to see people experimenting with photography and other media, and to see the collections people are putting together. I'd love to see libraries allow patrons to do something similar on library sites with library materials. For example, libraries provide the resources and information for patrons to produce their own media, and then provide a forum like Uber.com so that they can share their collections with others in a library-hosted platform. The idea appeals to me because it's a great way to demonstrate how information resources are brought to life, and to showcase patron's creative efforts at the same time. (Not a bad marketing strategy either...).
"The sleekly designed, user-friendly site offers innovative functions and features currently unrivaled by other popular social networking sites. Not only can users discover, publish, collect, store, and share all forms of content (e.g. art, photos, videos, blogs, and bookmarks) all in one place, but the site also provides them with capabilities to consolidate, manage and store profiles, pages and media from YouTube, Flickr, MySpace, and Facebook all in one place. In other words, Uber is a virtual library where users can store their digital footprints.
Inspired by community members’ ideas and fueled by their desire to create, express and share, Uber’s unique Visual Index is organically generated through the compilation of user-generated pages. As such, the platform is quickly evolving into a next-generation media publishing company that, by fostering creative collaboration, allows users to emerge as stars."