Tuesday, October 02, 2007

Need some inspiration?

If your creativity needs a jump start, take a look at Springwise.com, billed as " required brain food for entrepreneurial minds." Springwise, a sister site of TrendWatching, enlists springspotters who scour the worldwide business landscape to unearth the neatest of the neat business-to-consumer (B2C) endeavors. Here's more from the site:

"Springwise scans the globe for the most promising business ventures, ideas and concepts ready for regional or international adaptation, expansion, partnering, investments or cooperation. Ferociously tracking more than 400 global offline and online business resources, as well as taking to the streets of world cities, digital cameras at hand...So whether you’re a budding entrepreneur, head of a start-up, management consultant, marketing manager, business development director, trend watcher, or anyone else interested in creating or expanding companies, Springwise will instantly inspire you by getting the world’s most promising young ventures right in front of you."

They also offer a free weekly newsletter so you can easily keep up with all of the innovative ideas being put into practice. For librarian-marketers, you can scan their idea database by topics like Education, Non-profit/Social cause, and Marketing & Advertising.

This is quickly becoming my favorite Web site because I always feel recharged after seeing all of the inspiring ways in which businesses are serving customer needs. For example, the latest newsletter contains an article about a moving company that helps senior citizens relocate with a suite of specialized service options. It's a fascinating example of how one could target this booming demographic by adding special touches to existing services.

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