Monday, November 19, 2007

Get your creativity on!

I had a blast last week getting my creativity on at NEASIST's program on guerilla innovation in Providence, RI. My gig was to talk about the theoretical/conceptual aspects of creativity, including techniques for enhancing one's innate creativity and the need to adopt creativity as a core professional competency. I had so much fun because NEASIST members are awesome, my fellow co-presenters were terrific, and because this topic (creativity) is very near and dear to me these days. Why, you ask (and even if you didn't)? Creativity is at the heart of every new service or 'a ha' moment in libraries. Ideas begin with creative thought. If we're not thinking creatively all the time, we're missing opportunities and letting problems hang around. Creativity, or ideation, are also accepted components of the marketing process, particularly in new product development. With all of the promotional clutter and competing services we face, unique, compelling ideas keep us competitive. Creativity, unfortunately, doesn't just magically happen. It takes an organizational effort and conscious practice to foster ideas and let the good ones see the light of day. It also takes a strong stomach because creativity is inherently risky as it usually means disrupting the status quo.

So, my talk had a lot of personal and professional significance for me and it allowed me to explore another marketing avenue. You're welcome to view the PowerPoint presentation here:

Since I try not to load my PowerPoints down with text, you probably have no clue what these slides mean, which is why I'm also going to make my script available. Important Note: I use my so-called-script so that I don't forget the major points I want to make but I don't read from it! So, what you'll read is hardly a verbatim account, but it should give you a sense of how the talk went. I don't claim to be the best speaker ever, but I figured if I didn't mention this fact, you'd all be a tad horrified by what you read. :-)


Jessamyn posted a brief account of the program on her blog, and I'll be recounting the major themes from all speakers on the Designing Better Libraries (DBL) blog. I'll also describe how to run a successful brainstorming session on DBL.

Best of luck with all of your creative endeavors!

Update: Here's an attendee's notes on the session.

Update #2: I posted my notes from the talk on DBL. I'll also feature creativity practices on DBL to help you generate lots of ideas!

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