Marketing Profs set the stage for a debate over the marketing merits of microblogging, available in podcast form: MarketingProfs Podcast: Is Twitter a Valuable Tool, or Waste of Time?
Disclaimer: I haven't listened to the podcasts yet, but will try to later today and add any 2 cents I may have. However, I would argue that we have a responsibility to seriously play with all of these Web 2.0 tools, whether or not we choose to implement them for library marketing purposes.
Thursday, November 01, 2007
Twitter time?
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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