Wednesday, September 27, 2006

Forthcoming book on citizen marketing

FYI: I received a notice today from the Church of the Customer authors about a forthcoming book they wrote entitled Citizen Marketers: When People are the Message. The the authors, Ben McConnell and Jackie Huba, state, "The forces of democractization are strong, and they are fueling what's happening online with content created by everyday people. We'll document the democratization of technology and personal expression and explain the sociological and psychological rationales of why creative and passionate people (the 1 Percenters) contribute their time and attention to brands."

I pass this notice along because this customer-generated content marketing trend is in the news quite a bit and this book looks like a promising way to make sense of it. For librarians, this could be an uncharted avenue for engaging patrons. The book will be released in early January '07. If and when I get a chance to read it, I'll pass my two cents along to you. [Update: Per Jackie's comment, the new release date is Dec. 1, 2006 (yeah!).]

Categories: must_reads | neat_trends


Jackie Huba said...

Thanks for the mention! Actually the publication date has been moved up to December 1.

If you would like a galley, please shoot me your snail mail address to jackie AT

Jill said...

Thanks for the note and for the updated info, Jackie!