FYI: I received a notice today from the Church of the Customer authors about a forthcoming book they wrote entitled Citizen Marketers: When People are the Message. The the authors, Ben McConnell and Jackie Huba, state, "The forces of democractization are strong, and they are fueling what's happening online with content created by everyday people. We'll document the democratization of technology and personal expression and explain the sociological and psychological rationales of why creative and passionate people (the 1 Percenters) contribute their time and attention to brands."
I pass this notice along because this customer-generated content marketing trend is in the news quite a bit and this book looks like a promising way to make sense of it. For librarians, this could be an uncharted avenue for engaging patrons. The book will be released in early January '07. If and when I get a chance to read it, I'll pass my two cents along to you. [Update: Per Jackie's comment, the new release date is Dec. 1, 2006 (yeah!).]
Categories: must_reads | neat_trends
Wednesday, September 27, 2006
Forthcoming book on citizen marketing
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
2 comments:
Jill,
Thanks for the mention! Actually the publication date has been moved up to December 1.
If you would like a galley, please shoot me your snail mail address to jackie AT customerevangelists.com
Thanks for the note and for the updated info, Jackie!
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