MicroPersuasion is a terrific blog whose author, Steve Rubel, "explores how social media is transforming marketing, media and public relations." I haven't mentioned it in a while because Rubel happens to be prolific blogger and it takes me some time to catch up with his posts. Nevertheless, I uncovered some marketing tidbits on his blog worth sharing with you:
- PodcastingTricks.com - I was excited to find this gem of a blog, and if podcasting is a prominent piece of your promotion plan (say that 5 times fast!) you'll probably want to explore it for handy tips and resources to make your podcasts effective and entertaining.
- Web 2.0 Workgroup - This site is a "network of premium weblogs that write content about the new generation of the Web." There's a definite and direct relationship between Web 2.0 (or whatever you want to call it) and the latest trends in marketing, so hopefully the sites listed here will help unleash some library marketing innovations. Oh, and MicroPersuasion and Library Stuff appear on the list.
- Most of you have probably already seen WikiCharts, but I mention it just in case it slipped under your radar. It's an interesting (if not a little unsettling) peek inside the topics people want to know more about.
- Will All of Us Get Our 15 Minutes On a YouTube Video? - This WSJ Online (free) article discusses who's using YouTube and why. One interesting stat: "70% of YouTube's registered users are American and roughly half are under 20 years of age." This information could certainly help inform your marketing efforts if you're looking at YouTube as a promotion vehicle.
Categories: resource_roundup | technology_tools
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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