NPR, Morning Edition, reports on how colleges and universities are ramping up their marketing to attract students. Have a listen!
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Monday, September 18, 2006
Marketing in higher ed
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Resources, readings, news and ideas for librarians who seek outside-the-book marketing innovations for their libraries.
Jill Stover
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What does "outside the book" mean?
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
Blog Archive
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2006
(243)
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September
(17)
- Why WOM?
- Forthcoming book on citizen marketing
- Quality service starts from within
- WOM gone awry?
- RSS that makes sense
- Is Facebook diluting its brand? (And are there les...
- B is for branding
- Customer care - learn from those who do it right
- Marketing in higher ed
- Pop-ups (not the book kind)
- Get the skills to succeed...@your library
- Marketing inspirations abound
- It takes two
- Pssst! (It's a secret!)
- The difference a note makes
- Is your brand Web 2.0 compliant?
- Technology tidbits to try out
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September
(17)
Tags
- accessibility (1)
- advocacy (2)
- articles (15)
- assessment (7)
- attitudes (2)
- blogs (6)
- books (5)
- branding (14)
- cell_phones (1)
- cgm (2)
- chat_room (10)
- communities (9)
- competition (3)
- creativity (13)
- customer_service (11)
- definitions (4)
- differentiation (5)
- disabilities (1)
- distribution (2)
- events (4)
- final_post (1)
- gaming (1)
- glls2007 (2)
- guest_posts (4)
- inspirations (22)
- internal_marketing (8)
- interviews (2)
- library-as-place (4)
- market_research (5)
- measurement (3)
- metrics (2)
- mobile (2)
- online (4)
- open_source (6)
- planning (6)
- presentations (4)
- promotion (18)
- random (7)
- research (6)
- resources (10)
- scales (1)
- segmentation (4)
- sms (1)
- target_marketing (10)
- technology (17)
- television (1)
- tips (27)
- trends (15)
- wom (6)
- writing (3)
Categories
Resource Links
- ALA - Issues & Advocacy
- American Marketing Association
- Articles Library (Marketing Group Inc.)
- Bplans.com - Marketing & Advertising
- BusinessWeek Online - Brand Equity
- KnowThis.com
- Library Research Service
- Library Support Staff-Marketing Your Library
- Mplans.com
- Marketing & PR
- Marketing Library and Information Services
- Marketing Library Services
- Marketing Terms Dictionary (AMA)
- Marketing Treasures
- New Pathways to Planning (NEKLS)
- NSLS Library Marketing Center
- Ohio Library Council-Marketing the Library
- OhioLINK Marketing Toolkit
- State Library of Iowa-Telling the Library Story Toolkit
- Trendwatching.com
Disclaimer
The contents of this blog do not reflect any positions or policies of Virginia Commonwealth University or VCU Libraries.
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