Sunday, March 27, 2005

In search of the "Big Bang"

Well, it's nice to know that librarians are not the only ones facing the challenges of being heard in a landscape saturated with ads and information. A recent article in the New Yorker called "The New Pitch: Do Ads Still Work?" by Ken Auletta gives an overview of the history and current state of advertising. Prominent advertiser Linda Kaplan Thaler (think Kodak moments and the Aflack duck) shares her insights on the search for what she calls the "big bang" in advertising. Thaler also co-wrote a book called Bang! Getting Your Message Heard in a Noisy World (Currency/Doubleday, 2003).

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