Thursday, March 31, 2005

So what is marketing anyway?

For those of us who are fairly new to marketing, it's worth asking the question, what is it really? Some (concise) definitions of marketing and the "marketing umbrella" from a 30-year veteran of the trade. Have any of your own to share?

1 comment:

Candi said...

The OhioLINK Marketing Task Force defines it as:

The process of planning, promoting, and selling library services and resources created and packaged to fit user needs and expectations