For those of us who are fairly new to marketing, it's worth asking the question, what is it really? Some (concise) definitions of marketing and the "marketing umbrella" from a 30-year veteran of the trade. Have any of your own to share?
Thursday, March 31, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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The OhioLINK Marketing Task Force defines it as:
The process of planning, promoting, and selling library services and resources created and packaged to fit user needs and expectations
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