Saturday, March 26, 2005

One-Two-Three Strikes: Bookmarks are OUT!

Want a fun way to advertise but are tired of relying on customized bookmarks to get your point across (I know I am!)? Then you may want to consider an award-winning idea from the McGoogan Library of Medicine. The librarians there have created baseball cards to advertise their library and services. They have three versions: one with main library contact info, one for distance services, and one for their consumer health information resource service (CHRIS). According to McGoogan librarian Teresa Hartman, the cards are a hit (no pun intended) with patrons, and fit better in wallets than bookmarks. The cards were recognized with an award at last year's MLA conference.

Thanks for sharing, Teresa!

Has anyone else used baseball cards as advertising? Maybe you've had some better luck than me with bookmarks? I'd love to hear about it!

1 comment:

ChristinaW said...

It would be great to see an example of one of the baseball cards...