Want a fun way to advertise but are tired of relying on customized bookmarks to get your point across (I know I am!)? Then you may want to consider an award-winning idea from the McGoogan Library of Medicine. The librarians there have created baseball cards to advertise their library and services. They have three versions: one with main library contact info, one for distance services, and one for their consumer health information resource service (CHRIS). According to McGoogan librarian Teresa Hartman, the cards are a hit (no pun intended) with patrons, and fit better in wallets than bookmarks. The cards were recognized with an award at last year's MLA conference.
Thanks for sharing, Teresa!
Has anyone else used baseball cards as advertising? Maybe you've had some better luck than me with bookmarks? I'd love to hear about it!
Saturday, March 26, 2005
One-Two-Three Strikes: Bookmarks are OUT!
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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