Creativity clips

If marketing is about adapting to ever-evolving customer needs, then marketing is also about change and risk - two things that don't come easy to most organizations. Maybe that's why so many Web authors write like crazy about how to overcome obstacles to creativity and innovation. Here are some of the pieces I picked up on this week:

1. Aaron Schmidt of Walking Paper addresses questions about how to beat organizational resistance to adopting new technologies. The questions came from audience members who attended the SirsiDynix presentation, "Engaging Youth on their Own Terms: Instant Messaging and Gaming in Libraries."

2. Blog About Libraries' Steve Backs asks if your workplace is a "Culture of No" or a "Culture of Maybe" (both are bad news for innovators) and points out Five Rules of Creativity from the Weiden and Kennedy ad agency.

3. Creativity guru Paul Williams offers a Mixed Tape of Weblinks that points out two books for those seeking to break free from the mold: Zag: The Number One Strategy of High-Performance Brands and The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary.

4. BusinessWeek online explains the danger of copycatting: "The lack of individuality makes it hard to remember, understand, or talk about brands. They lack the emotional appeal and intellectual trust needed to keep us loyal."

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