Google launched a custom search engine service that promises to be a very neat tool for adding value to Web sites and service offerings. It could be yet another way librarians can showcase their expertise by building search engines for target audiences.
You can read more about it on Search Engine Watch.
What immediately drew my attention is the ability to collaborate with others on building the search engine. Specifically, "Contributors can add additional sites to be included or excluded in your Custom Search Engine and annotate them with any refinement labels that you have created." This could be a great way to interact with colleagues as well as patrons.
I have to play with this to comment on it more fully, but I'm definitely excited about this tool. As you experiment with it, I'd be glad to hear about your thoughts on how this might be applied for library marketing purposes.
[Thanks to KnowThis.com forums for the tip!]
Categories: new_news | technology_tools
Tuesday, October 24, 2006
Google launches customized search engine
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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