Monday, October 16, 2006

Weekly WOM: Making friends online

If you only do one thing today, read today's NYT article that investigates how marketers are making new "friends" on sites like MySpace and Facebook. The tactics are certainly creative. Marketers are developing characters that people can befriend, and they sponsor games and give away prizes for referrals. Networking sites are also making accommodations for advertisers: "MySpace is even willing to change some of its standard features to help advertisers. For example, it normally lets members display photos of their top eight friends on their main profile pages. But people who added the movie "X-Men: The Last Stand" to their friends list were given the right to show 16 top friends." The impetus behind these tactics is to integrate marketers into social networks so that they can take advantage of their WOM-friendly features.

Categories: must_reads | neat_trends | promising_promotions

No comments: