When doling out advice, WOM specialists usually tell practitioners to give people the tools they need to spread WOM. This is a pretty vague directive, but I recently stumbled upon an example from library land that might help make this idea more concrete.
I was playing around in the database Engineering Village, and noticed that when you click on an abstract, you'll find a button labeled "Blog This." When you click on it, you're given a piece of code that you can plop into your blog or Web site so that you can share the abstract with others. How great is that?! This functionality makes it easy to share a chunk of information that could otherwise be buried in a database and it allows bloggers to supplement the record with their own thoughts. It also helps to highlight the Engineering Village product. I really love this approach to raising the visibility of our high-quality library resources, and it's an excellent example of how we can help patrons to spread the word. 
Tuesday, October 24, 2006
Weekly WOM - Tools to fuel the WOM fire
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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