Thursday, December 14, 2006

Employee buy-in, continued

True to her word, Sybil responded to my comment asking for examples of tactics to gain employee buy-in for marketing initiatives, which I discussed in a previous post. In her answer, she mentions a some great ideas like including employees when distributing promotional items and hosting a kick-off event for a boost of motivation.

What's important to keep in mind is that when we employ marketing to reinforce or change patrons' expectations, we are also implying that staff need to alter their expectations as well. For example, if our promotions brag to patrons of our speedy service, we're also saying to staff, "Speed is a priority." All of our messages have two audiences: internal and external. I'm interested to hear about ways in which you've addressed your internal audience. Any good ideas?

Categories: promising_promotions | tips_to_try

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