True to her word, Sybil responded to my comment asking for examples of tactics to gain employee buy-in for marketing initiatives, which I discussed in a previous post. In her answer, she mentions a some great ideas like including employees when distributing promotional items and hosting a kick-off event for a boost of motivation.
What's important to keep in mind is that when we employ marketing to reinforce or change patrons' expectations, we are also implying that staff need to alter their expectations as well. For example, if our promotions brag to patrons of our speedy service, we're also saying to staff, "Speed is a priority." All of our messages have two audiences: internal and external. I'm interested to hear about ways in which you've addressed your internal audience. Any good ideas?
Categories: promising_promotions | tips_to_try
Thursday, December 14, 2006
Employee buy-in, continued
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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