Paul over at Idea Sandbox mentions a fun way to spread the word (and the pictures!): mini cards. A company called Moo.com can turn your flickr pics into tiny promotional items. The company states, "We dream up new products, personalised by your stuff on the web, that let you take that virtual life offline. We hope you like them." Neat! You can put all of your vital stats on the back and feature your favorite photo on the front (here are some examples). There's something about the smallness and personalized nature of these cards that makes them seem way more fun than business cards or bookmarks. I know a lot of libraries out there use flickr to document outreach events, etc. Why not turn those images into mini cards? You could send them out with newsletters or other promotional items, tack them onto computer monitors, stick them in books at check-out, and all kinds of things. I should say that I haven't used the Moo service myself, but I really like the idea. If any of you try it, please tell me about it.
Categories: promising_promotions | tips_to_try
Thursday, December 14, 2006
Mini marketing idea
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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