A glimpse into the next tech-ade

The Federal Trade Commission (somewhat) recently concluded its conference, Protecting Consumers in the Next Tech-Ade. The Word of Mouth Marketing Association (WOMMA) reports that the conference, "featured experts from the business, government, and technology sectors, as well as consumer advocates and academics, all discussing how changes in demographics, marketing practices, and technology will affect future consumers." The FTC maintained blog coverage of the events, including discussions about RFID, nanotechnology, Web 2.0 topics, demographics, and privacy to name some. You may be surprised to find how most of these discussions are very much like those that take place in librarian circles, like this one on consumers' attitudes toward blogs and Web sites. I've only just skimmed the surface of the FTC blog but I'm finding many relevant and interesting insights and reports. I hope you will too! If you'd like to point out any particularly good nuggets of info, please write about them in a comment.

Categories: excellent_events