Tuesday, December 12, 2006

Engaging patrons with YouTube

Somehow, I only just discovered this outstanding new initiative from the Denver Public Library (where else?). The library is holding a YouTube contest where patrons are invited to submit videos about "How I have fun at the Library" to win an MP3 player. What I think is especially cool is how DPL is tying this contest in with its eVolver MySpace site. [DPL librarians: If you're out there, please let us know how this goes.]

This is consumer-generated media (CGM) in action! Neilsen BuzzMetrics has a nice overview of CGM with suggested readings, including a vocabulary guide, to help you learn what it is and how to use it.

Thanks for the heads-up, Bob!

Categories: promising_promotions | real_life

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