Somehow, I only just discovered this outstanding new initiative from the Denver Public Library (where else?). The library is holding a YouTube contest where patrons are invited to submit videos about "How I have fun at the Library" to win an MP3 player. What I think is especially cool is how DPL is tying this contest in with its eVolver MySpace site. [DPL librarians: If you're out there, please let us know how this goes.]
This is consumer-generated media (CGM) in action! Neilsen BuzzMetrics has a nice overview of CGM with suggested readings, including a vocabulary guide, to help you learn what it is and how to use it.
Thanks for the heads-up, Bob!
Categories: promising_promotions | real_life
Tuesday, December 12, 2006
Engaging patrons with YouTube
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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