well, you know what! An advisor-friend of mine turned me on to this outstanding blog produced by an education company called Swift Kick. The company actually has two blogs, but the one of most interest to us is one called Swift Kick Technology: Increasing Engagement in Education through Technology, Community, Leadership and Training. The content is Web 2.0-centric, and any librarian seeking to engage patrons through online communities and/or technology in general could greatly benefit from reading this blog. Consider some of the most recent posts:
- On Their Terms: A Student's Take On Professionals On Facebook
- Facebook as a Forum of Action
- Announcing Events [in Facebook] Without Clogging The Drain: Recommendations for Student Affairs Professionals
These readings will hopefully ignite (or, as in my case, reignite) your enthusiasm for participating in social networking sites for library marketing and relationship-building (which are pretty much the same thing anyway).