Non-profit marketing book to read

Sybil of Quality Service Marketing, recommends a stellar book on non-profit marketing called Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes. The title alone floats this book to the top of my reading pile. The author will be speaking at the AMA Nonprofit Marketing Conference as will Sybil - I SO wish I could be there! Maybe Sybil will be kind enough to share the highlights? I'm excited to crack this book open! Please let me know your thoughts if you get a chance to read it.

Speaking of do-gooder marketing, my next post will (finally) describe the research project I've been working on with a professor from the VCU Marketing Department. I hope it will provide yet more proof that marketing can and does contribute toward the greater good.

Update: The author of Robin Hood Marketing, Katya Andresen, also writes a Non-Profit Marketing Blog that would be perfectly at home on your aggregator. :)