Saturday, May 26, 2007

Non-profit marketing book to read

Sybil of Quality Service Marketing, recommends a stellar book on non-profit marketing called Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes. The title alone floats this book to the top of my reading pile. The author will be speaking at the AMA Nonprofit Marketing Conference as will Sybil - I SO wish I could be there! Maybe Sybil will be kind enough to share the highlights? I'm excited to crack this book open! Please let me know your thoughts if you get a chance to read it.

Speaking of do-gooder marketing, my next post will (finally) describe the research project I've been working on with a professor from the VCU Marketing Department. I hope it will provide yet more proof that marketing can and does contribute toward the greater good.

Update: The author of Robin Hood Marketing, Katya Andresen, also writes a Non-Profit Marketing Blog that would be perfectly at home on your aggregator. :)


Sara said...

Dear Jill,

Im Eine, student in library and information science, University of Indonesia. Im writing my research about promotion management in public library (Perpustakaan Pendidikan Nasional, Jakarta, Indonesia). I just want to ask you whether you know any standards about promotion management in library.

I found this blog when I was browsing the Ohio Library marketing tutorial. I think it's a very useful blog since you are trying to share your thoughts about marketing and librarianship.

Keep up the good work.

Best regards,

Jill said...

Hello, Eine,

Thanks for your comment. Would you mind e-mailing me at with a bit more detail about what information you'd like to find? Hopefully, I can help! said...

Thanks for the kind post! I'm happy to send you a copy of the book - actually I'll send two, one to you and one for you to give away to a blog reader. The more Robin Hoods out there, the better! --Katya

Jill said...

Wow! Thanks!!