In case anyone should miss me ;-) , I'm on vacation starting today and I'll be back on Monday, June 25th. Blogging may be light or non-existent during that time. I'll catch you when I get back!
Resources, readings, news and ideas for librarians who seek outside-the-book marketing innovations for their libraries.
Jill Stover
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Speaking Engagements
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What does "outside the book" mean?
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
Blog Archive
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2007
(101)
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June
(12)
- Reduce risk; Increase usage
- More on Meebo chat
- The relationship's the thing
- On vacation
- Meet me at the library
- Thanks for the talk! Mark your calendars
- Chat prep: Branding 101
- Can marketing make better researchers?
- Library Marketing has a chat room!
- Everybody lies
- Make every touch point count
- 'Bout branding - thanks GPLLA!
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June
(12)
Tags
- accessibility (1)
- advocacy (2)
- articles (15)
- assessment (7)
- attitudes (2)
- blogs (6)
- books (5)
- branding (14)
- cell_phones (1)
- cgm (2)
- chat_room (10)
- communities (9)
- competition (3)
- creativity (13)
- customer_service (11)
- definitions (4)
- differentiation (5)
- disabilities (1)
- distribution (2)
- events (4)
- final_post (1)
- gaming (1)
- glls2007 (2)
- guest_posts (4)
- inspirations (22)
- internal_marketing (8)
- interviews (2)
- library-as-place (4)
- market_research (5)
- measurement (3)
- metrics (2)
- mobile (2)
- online (4)
- open_source (6)
- planning (6)
- presentations (4)
- promotion (18)
- random (7)
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- scales (1)
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- sms (1)
- target_marketing (10)
- technology (17)
- television (1)
- tips (27)
- trends (15)
- wom (6)
- writing (3)
Categories
Resource Links
- ALA - Issues & Advocacy
- American Marketing Association
- Articles Library (Marketing Group Inc.)
- Bplans.com - Marketing & Advertising
- BusinessWeek Online - Brand Equity
- KnowThis.com
- Library Research Service
- Library Support Staff-Marketing Your Library
- Mplans.com
- Marketing & PR
- Marketing Library and Information Services
- Marketing Library Services
- Marketing Terms Dictionary (AMA)
- Marketing Treasures
- New Pathways to Planning (NEKLS)
- NSLS Library Marketing Center
- Ohio Library Council-Marketing the Library
- OhioLINK Marketing Toolkit
- State Library of Iowa-Telling the Library Story Toolkit
- Trendwatching.com
Disclaimer
The contents of this blog do not reflect any positions or policies of Virginia Commonwealth University or VCU Libraries.
2 comments:
Excellent blog.
I saw an interesting TV show at http://houstonbusinessshow.com/video.html that was online. In addition to having great information on marketing, and was an example of creative marketing in and of itself.
Thanks, Gerald! Great catch.
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