KnowThis.com and MarketingExperiments.com feature results of marketing tests. One recent test involving e-mail promotions yielded particularly interesting results: E-mails that focused on only promoting one product or service at a time greatly outperformed the e-mails that focused on four products or services by a whopping 464%! As librarians/information providers, we often feel compelled to get as much information as we can out to our patrons about what we have to offer, but this test would seem to indicate that doing so is like shooting ourselves in the foot! Perhaps the old saying "less is more" is also sound advice for our promotion strategies.
MarketingExperiments.com offers its journal articles for free as well as its teleconference calls. Pretty neat!
Categories: research_and_reports
Friday, June 02, 2006
A lesson for listservs
Subscribe to:
Post Comments (Atom)
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
No comments:
Post a Comment