Friday, June 02, 2006

A lesson for listservs and feature results of marketing tests. One recent test involving e-mail promotions yielded particularly interesting results: E-mails that focused on only promoting one product or service at a time greatly outperformed the e-mails that focused on four products or services by a whopping 464%! As librarians/information providers, we often feel compelled to get as much information as we can out to our patrons about what we have to offer, but this test would seem to indicate that doing so is like shooting ourselves in the foot! Perhaps the old saying "less is more" is also sound advice for our promotion strategies. offers its journal articles for free as well as its teleconference calls. Pretty neat!

Categories: research_and_reports

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