There's a fun radio show on the airwaves called The Brand Show. You can listen to the show live online, or you can listen to past episodes from the archives. What's great is that you can also subscribe to the show via iTunes. The episodes are on the longer side, but they are very entertaining from what little I've been able to listen to so far. The topics are compelling as well. The archives include titles like "Keep It Simple," "How Dissatisfied Customers Can Help Your Brand," and "Show Me You Know Me." It's refreshing to listen to educational marketing material that's conversational and exciting too! (You may also want to look at their list of resources).
(Via Daily Fix)
Categories: train_yourself
Thursday, June 01, 2006
On with the Brand Show
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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