Well, it seems as though I was right when I predicted that marketing research would be a theme on LM, at least for a little while. A nice entry on the About.com marketing blog points to an article entitled The Art of Listening: Market Research Tools That Any Company Can Use, which discusses the many benefits of doing formal and informal marketing research on an ongoing basis. The author, a marketing consultant, argues that research can perfect products and deepen relationships. He also provides numerous examples of various techniques and their applicability. Good read!
Categories: must_reads
Monday, June 26, 2006
Some great things about doing marketing research (and doing it regularly!)
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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