Monday, June 26, 2006

Some great things about doing marketing research (and doing it regularly!)

Well, it seems as though I was right when I predicted that marketing research would be a theme on LM, at least for a little while. A nice entry on the marketing blog points to an article entitled The Art of Listening: Market Research Tools That Any Company Can Use, which discusses the many benefits of doing formal and informal marketing research on an ongoing basis. The author, a marketing consultant, argues that research can perfect products and deepen relationships. He also provides numerous examples of various techniques and their applicability. Good read!

Categories: must_reads

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