John Jantsch of Duct Tape Marketing echoes thoughts I've shared about libraries' sustainable competitive advantage, though he talks about independent bookstores. Here's a great quote from John's post:
"Bookstores and, for that matter, any local business that understands they can't compete with the chains, but that they have something much more valuable, can build a business that is not price sensitive because it's value sensitive.
Thriving Indies of all ilks understand that community, belonging, knowledge, experience, transformation and service are what they sell. Any local business that finds that, packages that, and serves that up fresh and hot, can compete with the chains by not really viewing the chains as competition."
Well said! Substitute "libraries" for "bookstores" and you have a library marketing mantra to live by.
Categories: creativity_and_inspiration | random_stuff
Thursday, November 30, 2006
The value of values
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
1 comment:
Jill,
I agree with the parallel to libraries. Some of the best bookstores have become so by emulating the local library feel.
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