I saw a Tylenol ad on T.V. today that features employees promising to do right by customers. Nice idea and all, so I went to check out the Tylenol "Promise" Web site. Here, you can find employees talking about their work and perspectives. Overall, it appears generally unscripted. What struck me most is what a fantastic idea this format would be for librarians. As you well know, we suffer from some fairly annoying stereotypes (like the glasses-wearing, bun-sporting, shhh-ers). I think it would be nice idea if patrons could find their librarians talking about the issues they're concerned about, projects they're working on, hobbies they have, and so on, to put a friendly face on our services. I realize there are privacy issues implicit in this, but I just like the idea of patrons getting to see a more-well rounded version of us has human beings rather than one-dimensional bookish-types. And what a great tool for recruiting to the profession! Just a thought. Have a great Labor Day weekend!
Friday, August 31, 2007
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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