InfoWorld reports on a keynote speech delivered by Steve Yegge, Senior Software Engineer for Google, at OSCON's open source convention. You can view the 20-minute-long-or-so presentation on Blip.tv. Most of it is in geek-speak, but the branding lessons are good for anyone. The InfoWorld article describes the talk and some major branding principles, including this one:
But branding is much more than product name or PR. A brand stands for the experience customers have with a product.It also lists two recommended readings, the first of which Yegge refers to in his talk:
1. The 22 Immutable Laws of Branding
2. Positioning: The Battle for Your Mind
Enjoy!
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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