Thursday, August 02, 2007

Marketing 101 for geeks

InfoWorld reports on a keynote speech delivered by Steve Yegge, Senior Software Engineer for Google, at OSCON's open source convention. You can view the 20-minute-long-or-so presentation on Most of it is in geek-speak, but the branding lessons are good for anyone. The InfoWorld article describes the talk and some major branding principles, including this one:

But branding is much more than product name or PR. A brand stands for the experience customers have with a product.
It also lists two recommended readings, the first of which Yegge refers to in his talk:

1. The 22 Immutable Laws of Branding
2. Positioning: The Battle for Your Mind


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