Well, last week's brainstorm was more like a sprinkle, so I think I'll go back to the usual format where I set a date/time and facilitate a discussion. Let's get together on Tuesday, September 4th at from 4-5pm EST in the Library Marketing Exchange. In October, I'll be presenting to the Wisconsin Public Library Association on the topic of reaching out to new users, so this topic is a timely one for me anyway. I'd love to hear what's worked and what hasn't in terms of gaining new patrons and what questions you have about reaching out to new user groups. If that sounds like a fun talk to you, you know where to go!
Also, the topic of the last brainstorm was innovation. In the chat room, I pointed out some helpful links I'd like to share with you:
- Designing Better Libraries has a great post called Feed Your Hunger for Innovation Inspiration. The post contains bookmark-worthy links on getting your creative juices flowing.
- I found some free mind mapping software that may come in handy when plotting out all of your good ideas. You can learn more about mind mapping here.
- I'm a huge fan of the pen-and-paper approach to creative thinking. This post from DIY Planner discusses the Advantages of Keeping an Analog Work Journal. Awesome!
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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