Thursday, May 18, 2006

A look at eBook users's featured market research report is an eBook Users Survey (PDF) conducted by the International Digital Publishing Forum. The survey delves into 3 areas: Past eBook Experience, eBook Features and Suggested Improvements. The researchers appeared to target eBook users in that they sent invitations to customers of major eBook retail sites, so it's perhaps no surprise that 82% have purchased an eBook in the past month. However, even though many respondents complain about the high prices of eBooks, only 8% borrowed an eBook from a library in the last month. Also, I was a bit surprised to find that a large majority of respondents (79%) prefer to read their eBooks on Personal Digital Devices like Palms. The main improvements suggested in the survey to increase eBook use and satisfaction are lower prices, more selection and interoperability between eBook devices and software.

Categories: research_and_reports

No comments: