Friday, May 19, 2006

Starbuckization coming to books near you

USA Today reports that Starbucks is well on its way to Starbuckizing all things pop culture. The article states, "[Starbucks] is hot to extend its brand beyond the espresso machine to influence the films we see, CDs we hear and books we read. In the process, it aims to grow into a global empire rivaling McDonald's." The "books we read" piece grabbed my attention. Apparently, SBUX plans to publish and sell books. Not only that, the company is testing plans to transform its stores into "digital fill-up stations" where people can download MP3's and other forms of electronic entertainment. Interestingly, the article closes with a statement from SBUX Chairman Howard Schultz who says that despite its grandiose ambitions, "one of the great strengths of Starbucks is our humility." Umm...yeah. This is one development librarians will need to keep an eye on.

Categories: new_news

No comments: