USA Today reports that Starbucks is well on its way to Starbuckizing all things pop culture. The article states, "[Starbucks] is hot to extend its brand beyond the espresso machine to influence the films we see, CDs we hear and books we read. In the process, it aims to grow into a global empire rivaling McDonald's." The "books we read" piece grabbed my attention. Apparently, SBUX plans to publish and sell books. Not only that, the company is testing plans to transform its stores into "digital fill-up stations" where people can download MP3's and other forms of electronic entertainment. Interestingly, the article closes with a statement from SBUX Chairman Howard Schultz who says that despite its grandiose ambitions, "one of the great strengths of Starbucks is our humility." Umm...yeah. This is one development librarians will need to keep an eye on.
Categories: new_news
Friday, May 19, 2006
Starbuckization coming to books near you
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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