One of the best summaries of what open-source marketing is all about appeared on a new-to-me blog called Modern Marketing. In it, the authors describe the origins and principles behind this new trend of inviting customers to co-create brands with companies and organizations. For a sneak-peek at the future of marketing, check out the post!
Speaking of the future of marketing, I'm giving a talk this Thursday about marketing trends for the SOLINET Annual Membership Meeting ("Library Marketing with Meaning: Keeping Up with the Future"), the themes of which are eerily similar to the Modern Marketing post! (No wonder it struck a chord with me!). Anyway, wireless should be plentiful and I'm hoping to be able to blog on-location from Atlanta. There are a number of very interesting talks planned that could be handy for us librarian-marketers, so I'll be sure to pass the highlights on to you. I'll also share my PowerPoint for those who may be interested. I'm leaving Wednesday, but if my blogging plans should fail, I should be back up-and-running by Tuesday of next week.
Categories: must_reads | neat_trends | random_stuff
Monday, May 08, 2006
Open up and say ahh-right to open-source marketing
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
2 comments:
Funny you should mention co-creating with customers. The Clioinstitute blog just posted something based off the May 2006 trendwatching.com brief that relates to this. See http://clioinstitute.info/blog/2006/05/cocreating_with_customers.php for more info.
Thanks for posting about this topic!
Thanks, Nicole! The library example was really terrific! For some reason, the link you provided didn't work right, but readers can find the post here.
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