Library Garden points out a new library marketing blog called The "M" Word (I love the title!), written by Nancy Dowd, Marketer for the New Jersey State Library. Her blog aims to "Bring the wonderful world of marketing to librarians." Right on, Nancy! :-)
Categories: must_reads
Tuesday, May 16, 2006
Spreading the word...the M word
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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