In my continuing quest to inform you of the best of MarketingProfs, here is a list of the most recent, and most relevant article for librarians:
- Jumbo Shrimp Marketing - This article gives 5 tips for getting bigger by acting smaller. Because the emphasis is on service and relationships, I thought this one was a great read for librarians.
- Generating Leads, Brand, Relationships, and Trust at the Same Time - The focus of this piece is on bringing relationships, trust and value to service providers' marketing mixes.
- Brand Transformation: When (and How) to Revitalize a Brand - Given the results of the OCLC's perception report, some librarians may be interested in these insights into how they can revitalize mature brands.
- Has Advertising Killed Itself? - An interesting discussion of buyer behavior, clutter and how to get through to the intended audience.
- The Fundamentals of Permission-Based Email Marketing - How to set up, segment and evaluate database information to increase the effectiveness of e-mails.
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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