Welcome back! I hope you all had a great Fourth of July holiday!
To get you back in a marketing mindset, the New York Times reviews three new books on the topic of sparking creativity in the business/marketing world: Juicing the Orange, How Invention Begins and Funny Business. Of these, Juicing the Orange appears to have the best reviews and seems to be more focused on marketing in a broad sense. The authors lay out a seven-step creativity plan, including some downright intriguing steps like, "always start from scratch" (don't we usually try to avoid doing this?) and "find a 'proprietary emotion' you can appeal to". I'm excited to read it once I widdle down my reading pile a bit. If you get to reading it before I do, please feel free to leave your take on it in the comments!
Update: BusinessWeek online has another review of Juicing the Orange.
Categories: must_reads
Wednesday, July 05, 2006
Beyond "outside the box": Three new books on marketing and creativity
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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