Monday, July 24, 2006

A tactical tip on reverse testimonials

This tactical tip comes by way of John Jantsch of the Duct Tape Marketing Blog. If you already collect patron testimonials, John suggests a way to get more mileage from them: create a 10-12 postcards with the client's (patron's) testimonial, an offer and your contact information, and direct the client to jot a handwritten note on the postcards to send to people who could use the information. This can be done cheaply in-house and sounds like a good way to get patrons sharing their terrific library experiences with one another!

Speaking of tips, the AcademicPR listserv began a Forum where librarians can share their ideas without the flood of e-mail messages that ensues. The most recent topic of discussion is library giveaways.

Categories: tips_to_try | promising_promotions

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