This tactical tip comes by way of John Jantsch of the Duct Tape Marketing Blog. If you already collect patron testimonials, John suggests a way to get more mileage from them: create a 10-12 postcards with the client's (patron's) testimonial, an offer and your contact information, and direct the client to jot a handwritten note on the postcards to send to people who could use the information. This can be done cheaply in-house and sounds like a good way to get patrons sharing their terrific library experiences with one another!
Speaking of tips, the AcademicPR listserv began a Forum where librarians can share their ideas without the flood of e-mail messages that ensues. The most recent topic of discussion is library giveaways.
Categories: tips_to_try | promising_promotions
Monday, July 24, 2006
A tactical tip on reverse testimonials
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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