ALA's Public Information Office (PIO) has made materials available from its most recent PR Forum, Word of Mouth Marketing @ your library. You'll find handouts, a presentation outline, and Naperville Public Library's communication policies and guidelines.
Categories: resource_roundup | train_yourself
Thursday, July 27, 2006
Word-of-mouth tips from the PIO
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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